Time is Money
The Agency Owner’s Guide to Maximizing ROI
In many of my coaching sessions, I hear a recurring dilemma: the struggle to determine where to invest your precious time. One moment, you're on a Zoom call, nailing down a deal; the next, you're nurturing existing clients, coaching your team, and ensuring your processes don't crumble without your constant oversight. Sound familiar? While your juggling act is impressive, it's also a recipe for burnout. Trust me, I've been there. So, here's the question that has been keeping me awake at night: Where should you focus your time for maximum ROI?
I did a lot of research. I went deep into the world of project valuation—think discounted cash flow models, net present value (NPV), and regression models. And you know what I discovered?
First, the existing models fall short. They do a better job of putting me to sleep than my Calm app.
Second, there's a major gap in the discussion about how agency owners should allocate their time for optimal ROI.
A New ROI Model
So, what's the answer to this question that keeps me awake? I've developed a model and can't wait for you to pressure test it by using it in your own shops.
Allow me to paint a picture. Let’s assume you have a project invoice totaling $100K.
Key Takeaway
Once you've applied this model across your range of services, the fog lifts. You'll see exactly where your time is best invested. Just think of how you could scale your business once you've zeroed in on these insights.
Are you ready to take the guesswork out of your agency's performance? My specialized service, "Agency Metrics," offers more than just a snapshot of your business. It reveals the levers you can pull for tangible improvements. With this new time-allocation metric added to our agency dashboard, you’ll see your ROI in a whole new light. The spreadsheet even accounts for those late-paying clients. If you're serious about fine-tuning your operations for peak performance, it's time to talk Agency Metrics. Reach out now and let's turn those insights into action.