Wow! Good info here. It’s disappointing to hear that clients are (still) not compensating agencies and keeping the content. Love your architect analogy. Also disappointing that diversity is last when selecting an agency. How in the world can small agencies and ethnic focus agencies survive? Thanks for this post, Jeff and Happy Birthday!!
Tell me about it... it saddens me every time I see a client go into a pitch and sign off that everything they produce is the property of the client. And thank you , I'm looking forward to a chilled out birthday.
Wow! Good info here. It’s disappointing to hear that clients are (still) not compensating agencies and keeping the content. Love your architect analogy. Also disappointing that diversity is last when selecting an agency. How in the world can small agencies and ethnic focus agencies survive? Thanks for this post, Jeff and Happy Birthday!!
Tell me about it... it saddens me every time I see a client go into a pitch and sign off that everything they produce is the property of the client. And thank you , I'm looking forward to a chilled out birthday.