Creative Friction

Welcome to Creative Friction (formerly known as The Marketing Agency Playbook)—your weekly guide to scaling your creative business, delivered straight to your inbox every Thursday.

Here, we cut through the noise. Every issue is packed with practical advice to help you solve the real challenges of running a creative business. Got questions that keep you up at night? You’re not alone—and Creative Friction is here to answer them.

I’m building a real-time FAQ from entrepreneurs just like you. Whether you’re aiming for your first $1M or facing a new challenge, you’ll get straightforward answers from someone who’s been in your shoes. Subscribe to get the insights you need to make smarter decisions and grow your business.

About the Author

For years, I’ve been helping marketing agencies reach their full potential. I’ve lived through the highs and lows of agency life, and now my goal is to use that experience to make the journey smoother for others.

Here’s a snapshot of my experience:

• Scaled agencies past the $20 million mark

• Placed clients on the Ad Week Fastest Growing 100 list for the last three years

• Turned down two multi-million dollar acquisition offers (because I wanted to keep calling the shots )

I’ve also been featured in Harvard Business Review, Fast Company, Ad Age, and Entrepreneur Magazine. But those stories don’t show the 80+ hour weeks, sleepless nights, or tough decisions. They don’t mention the balancing act between creativity and profitability or the loneliness of leadership.

I’ve felt the highs of landing big clients and the pressure of delivering. I know the pride of building a team—and the fear of making payroll.

I wish I’d had someone to guide me through it all. That’s why I created this newsletter—to share hard-won lessons, “do this, not that” strategies, and mistakes to avoid.